Web App Development and AI Systems.

Legacy Modernization

Modernize the stack, protect the business

We help replace aging WordPress sites, slow frontends, tracking gaps, and brittle workflows without losing rankings, content, analytics, or momentum. The work is phased, measured, and built around what already matters.

Modernization paths

The practical ways this work starts

Sometimes it is a migration. Sometimes it is performance, tracking, or one risky surface. The right path protects the current business while the better system comes online.

WordPress migration

Move from plugin-heavy WordPress to a faster modern stack without losing content or SEO.

Performance rescue

Fix slow pages, bloated assets, and Core Web Vitals problems with a clear performance budget.

SEO and tracking recovery

Repair rankings, redirects, analytics, and conversion data that have drifted or broken.

Headless rebuild

Keep the publishing workflow while replacing the frontend with a faster, cleaner app.

Incremental rewrite

Replace the riskiest surfaces in phases so the business keeps running.

What has to be protected

Keep the assets the business already depends on

A safer rebuild starts by naming what cannot break. Rankings, content, data, tracking, and publishing workflows stay visible from the first audit through launch.

Before · During · After

How a careful migration actually looks

The story most engagements share, told in three columns. Read it left to right and the business never stops earning.

BeforeLegacy stack
  • Aging WordPress with 40+ plugins
  • Page load 4.8s, Core Web Vitals all red
  • Tracking broken by iOS / Safari ITP
  • SEO drifting, traffic slowly declining
  • Editorial workflow stuck in 2012
DuringModernization in flight
  • Audit content, URLs, redirects, analytics
  • Extract data and validate against the live site
  • Map every redirect, schema, and tracking event
  • Rebuild surfaces in phases, behind feature flags
  • Run side-by-side until the new path is proven
AfterModern stack
  • Next.js on Vercel, Cloudflare on the edge
  • Page load under 1s, Core Web Vitals green
  • Server-side tracking, attribution restored
  • SEO equity preserved through the cutover
  • Editors keep WordPress or move to a CMS they like

What stays intact through the cutover

Redirect map

Every URL accounted for

Every indexed path mapped, every 301 validated, nothing left for search engines to guess.

Core Web Vitals

Red to green, measurably

Page load, layout stability, and interaction latency all tracked against a CI budget.

Server-side tracking

Attribution past iOS ITP

GA4 plus CAPI plus server-side events. Conversion data stops vanishing on iOS.

Phased cutover

Traffic moves in stages

Feature-flagged rollouts so legacy keeps earning while the new path proves itself.

Migration safety checklist

Eight steps between you and a bad cutover

The order matters. Each step has a measurable definition of done, and nothing ships until the checks pass.

  1. 01

    Audit current stack

    Themes, plugins, custom code, hosting, integrations, and the parts no one remembers building.

  2. 02

    Map URLs

    Every indexed path captured from search console, analytics, and crawl. Nothing left to guess.

  3. 03

    Extract data

    Posts, custom post types, users, orders, taxonomies, and media exported with integrity checks.

  4. 04

    Preserve metadata

    Titles, descriptions, schema, OG tags, canonical URLs, and structured data carried over verbatim.

  5. 05

    Rebuild templates

    Modern components for every page type, matching or improving the existing visual system.

  6. 06

    Validate redirects

    Automated checks confirm every old URL resolves to the right new one before launch.

  7. 07

    Test analytics

    Event-by-event validation in GA4, ad platforms, and any internal pipelines. No silent gaps.

  8. 08

    Launch in phases

    Soft launch behind a flag, then route real traffic. Roll back is a click, not a project.

Every step is verified against the live site before the next one starts. No phase is considered complete just because the code compiles.

Modernize safely

Need to untangle an aging stack?

If the site still has to rank, convert, and keep publishing while the rebuild happens, let us figure out the right path.